Where Recruiting Videos Fit Into the Picture
In having your play evaluated, highlight videos are useful, but their importance is overrated. Whether or not you make a video usually won't make or break your campaign. It's just another tool that you provide a coach to help him make an informed decision.
Many of the videos coaches receive are garbage anyway. Some videos look like they've been filmed during a cataclysmic earthquake. If it's not that, often the quality of the video is so grainy that players are little more than blurs on the screen. Some are sleep inducing. Others are downright painful.
A video of poor quality will not further your cause. Unless you feel like you can produce a video with quality footage, don't waste your time or certainly your money on a production company. If a coach requests a video and you can't provide something decent, let him know.
If he's adamant, send him what you've got, maybe with a little disclaimer. Let him know if you feel that what you're sending is inadequate and doesn't do your play justice. At least he knows what he's getting into.

